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Culture & Psychology
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How Should Culture be Studied?

Aaro Toomela

University of Tartu, Estonia

What should be studied in order to understand culture depends on how culture is defined. Different definitions imply different methods and research questions. Sneddon (2003) suggests that, to understand culture, it is necessary to study cultural activities, tacit and explicit representations. I propose that Sneddon's account is incomplete; there are more than only two kinds of representations that should be differentiated. In addition, there is no way to study representations without studying activities. Thus, it is necessary to understand what kinds of representations can be studied through different activities. I also draw attention to communication, which is not just another cultural activity, but rather a very special social-cultural activity through which limits of sensory-based information processing can be transcended.

Key Words: communication • culture • `everyday' concepts • representation • `scientific' concepts

Culture & Psychology, Vol. 9, No. 1, 35-45 (2003)
DOI: 10.1177/1354067X03009001003


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